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Interview with Dr Eckart von Hirschhausen

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With the backdrop of the Enkelfähig Summit on the Haniel Campus in Duisburg on 7/8 September and the Impact Festival 2023 on 13/14 September in Offenbach, the Impact Investing Magazine was able to talk to Dr Eckart von Hirschhausen about his foundation "Gesunde Erde - Gesunde Menschen" and also about the topic of "Enkelfähig". Find out how these topics relate to impact investing in the exclusive interview with Peter Brock, Managing Partner of Impact Investings Media GmbH.

This interview was first published in Impact Investing Magazin - www.impactinvestings.de

Interview with Dr Eckart von Hirschhausen:
From "Gesunde Erde - Gesunde Menschen" and "Enkelfähig" to Impact Investing!

Impact Investing Magazine:

Mr von Hirschhausen, you have become very well known for medical cabaret, but you go much further: in addition to medicine, you address positive psychology, social engagement, happiness, the climate crisis and social business: what is your overarching goal and how do you intend to achieve it?

Eckart von Hirschhausen:

People change through authentic encounters. For me, that was an encounter with Jane Goodall, the chimpanzee researcher. In the middle of the interview, she turned the roles around, looked at me with those wise, old and somewhat melancholy eyes and asked me this question: "If we humans constantly emphasise that we are the most intelligent species on this planet - why are we destroying our own home?"

I fell silent, swallowed and understood:  This is the central question we all have to ask ourselves. This is the question of survival in the 21st century. And I want to do my bit to help us find better answers than before.

Impact Investing Magazine:

Your foundation "Gesunde Erde - Gesunde Menschen (GEGM)" is committed to communicating the connection between climate and health protection. Why are these two topics so important to you and what specific effects do environmental factors have on human health?

Eckart von Hirschhausen:

As a doctor, I am concerned with the question of how people can lead a good and healthy life. The climate crisis is the greatest risk to our health in the 21st century. Because we are not the crown of creation and stand above nature, but are part of it. If we realise this and - crucially - act accordingly, we still have a chance of turning the tide. The serious consequences of climate change and the extinction of species for our health are not a threat that lies in the future. We are already experiencing how heatwaves, droughts and dwindling habitats for animals and plants are having a negative impact on our health. If animals fall ill, they transmit these pathogens to us. The coronavirus pandemic has made this clear. For us in Europe, heat poses the greatest immediate danger: the climate crisis is like a sauna without a door. Not really relaxing in the long term. And not fun either.

Impact Investing Magazine:

Your foundation GEGM also aims to support the transformation of business, politics and society towards sustainability. Could you give some concrete examples of how your foundation is realising these goals?

Eckart von Hirschhausen:

We have a task of the century in front of us, for which we don't even have a decade to complete. That's why we're planting ideas, because they grow faster than trees. We are using lectures, workshops and publications to mobilise healthcare professionals to communicate more about the health consequences of the climate crisis. When they talk about the topic, it becomes clear that it is directly about us humans and our well-being. We are also talking to politicians, because the big levers are political. If we don't change the political framework conditions for energy production, transport, agriculture, the financial industry and the construction sector, you can use your bamboo toothbrush for a very long time and your teeth will be clean, but not the air.

With our high-profile campaigns, in which we repeatedly involve well-known faces and influencers to reach an audience of millions, and with our social media channels, we also want to persuade the silent majority to speak up and demand the implementation of the necessary measures to save our livelihoods. This is becoming increasingly important in a debate that is becoming more and more heated and riddled with misinformation. I am very pleased that I now have a whole team of experts from very different fields supporting me at the foundation, because: It's hard to save the world on a voluntary basis when others are destroying it full-time.

Impact Investing Magazine:

In your book "Mensch Erde" you write, "We don't have to save the climate - we have to save ourselves. For our health, the first thing we humans need is something to eat, drink and breathe - and tolerable outside temperatures"... how important are the SDGs (UN Sustainable Development Goals) for you in this context?

Eckart von Hirschhausen:

Very important! The SDGs and the concept of planetary health are based on the same idea and aim to achieve the same thing: In a globalised world that is intertwined in many ways, we can only be well if everything is in balance. A CO2 molecule doesn't care in which country the chimney it came from is located, and viruses don't care about national borders. In short: we can do it together - or not at all. That is why I am proud to be an ambassador for SDG 3 "Good Health and Well-being" for the Ministry of Development. The SDGs provide an important basis for international policy: all 193 member states of the United Nations are involved and the implementation of the goals is being reviewed.

This year we are taking stock of the SDGs at the halfway point, and the result is sobering: the global community is only on track for 12% of the targets. Things look better in Germany: The trend is positive for just under half of the targets, but there are some problem children: nitrogen pollution in the soil is far too high, as is the obesity rate among adults and final energy consumption in goods and passenger transport. So we have to make a real effort for the second half of the year! That's where we come in and keep pushing for Germany to lead the way in showing how much nicer and healthier it is to live in a more sustainable world.

It's hard to save the world on a voluntary basis when others are destroying it full-time.
Dr Eckart von Hirschhausen

Impact Investing Magazine:

... and in which subject areas should we prioritise investing global financial flows so that people and the planet could be saved? How do you personally see the role of impact investing in terms of promoting climate protection and health protection, as well as social and governance issues?

Eckart von Hirschhausen:

Anyone who owns or manages assets has huge leverage. Will we continue to invest millions and billions in old business models that are destroying our planet? Or do we focus on sustainable ideas that ensure a future worth living? Wealth does not mean sitting on your money, but making a difference. Whether it's the energy transition, the mobility sector or agriculture: we need to switch to healthier, scalable solutions in all areas. This requires appropriate investment. If you ask yourself why not enough has happened in this direction so far, there is no getting around an unpleasant fact: there are people who benefit from our continued dependence on oil, coal and gas and who have massively slowed down and prevented change in recent decades.

This is explained very well in the book "Die Klimaschmutzlobby" and in the film "The Merchants of Doubt". So the lobbyists of the past are well organised - and financed. My foundation represents the interests of planetary health - we are part of the lobbyists for the future. Fortunately, we are not alone in this and are constantly gaining new supporters from all areas of society. Also from the business world. Those who invest in agenda-setting for the preservation of our livelihoods receive the best return: better framework conditions for sustainable economic activity and the chance of a future fit for grandchildren. Becoming part of the solution feels damn good. Even as an individual.

Impact Investing Magazine:

We met and spoke at Haniel's Enkelfähig Summit and at the Impact Festival: what do you understand by Enkelfähig on the one hand and Impact Investing on the other and what motivated you to take part in these two festivals?

Eckart von Hirschhausen:

We need impact from all areas of society. The economy also needs to initiate change and change itself. That's why I like to use opportunities to exchange ideas with people who can make decisions and set a good example. Grandchildren's ability and impact investing are linked by a question that is becoming increasingly important in the second half of life: What do I actually want to leave behind? Anyone who invests money is hoping for a return and behind this often lies the need for financial security for themselves and their loved ones.

But nobody can buy their own outside temperature, not even a privately insured person. Anyone who believes that money alone offers security can try counting their money while holding their breath. We are biological beings and cannot buy our way out of our natural state. That is why I repeat what I have already said: Wealth means being able to make a difference. Those who enjoy this privilege should face up to the responsibility that comes with it. Because our children, grandchildren and future generations will ask us: What did you know back then, what was in your power and what did you do?

Impact Investing Magazine:

In your approach to climate communication, you emphasise that it's not just about facts, but also about emotional appeal. Could you explain how you try to appeal to both the head and the heart in order to bring about a change in awareness? ... after all, we have known about the impending climate catastrophe for a long time, but far too little is being done.

Eckart von Hirschhausen:

Climate change is man-made. There is no doubt about that. We should see this as good news. Because it means that we as humans can still stop climate change as long as tipping points have not been passed. What has been missing from the debate so far is the why. The positive narrative. The desire for the future. Because what everyone wants: health! Across parties, age groups and backgrounds. This goal unites us and affects us more than abstract "reduction targets". As a doctor, I always find it surprising that the things that are good for the planet benefit us the most! If you cycle instead of standing in traffic jams, you are doing the best for yourself. And if you eat a good plant-based diet and take a few breaks to eat, you will realise how little your body is satisfied with if you give it breaks to digest and clear up, you will live longer and easier.

If we talk not only about renunciation and prohibitions, but also about the many wonderful as yet unutilised opportunities that are available to us at the moment of necessary change, a completely different mood is created. It's about our survival - that shouldn't put us in a state of shock, but motivate us. We could have it better - and healthier.

Impact Investing Magazine:

Final question: with your large public presence, wouldn't you be interested, as a beacon (investor) and role model for impact investing, in doing even more to ensure that the topic would be more widely accepted in the DACH region and in the financial world? ... all supporters of impact investing - or whatever term we choose for it - would be very grateful to you!

Eckart von Hirschhausen:

Yes, I already do that. I regularly talk about the topic at lectures and try to raise awareness of the fact that the money we put aside for old age should be invested in such a way that our livelihoods are still intact when we retire. For example, I have invested in the Burning Issues Impact Fund, I am active on the because platform, a fintech start-up that simplifies charitable donations and impact investing, and I am a member of the advisory board of the non-profit public limited company phineo.

Impact Investing Magazine:

Many thanks dear Eckart, Dr Eckart von Hirschhausen, for the extremely informative presentations and rousing keynote speeches at the aforementioned events and the good and stimulating conversation with us at Impact Investing Magazine. We are very pleased that topics such as grandchildren's ability and the activities of the "Gesunde Erde - Gesunde Menschen" foundation will also come together in the future to form a common focus for impact investing. The principle of impact investing is not easy to explain and your diverse activities will certainly help to allocate more capital to topics that support positive development for both the world and people in the future. Thank you once again! The interview was conducted by Peter Brock, Managing Partner of Impact Investings Media GmbH.

More about the Healthy Earth  – Healthy People Foundation: https://stiftung-gegm.de

The full keynote by Dr. Eckart von Hirschhausen at the Impact Festival can be found here: https://www.youtube.com/watch?v=lGn1xDt4j24

Foto-Credit: Dominik Butzmann

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