Florian Artinger is a professor of Business Administration at Berlin International University of Applied Sciences, co-founder and managing partner of Simply Rational - The Decision Institute, and associated scientist at the Max Planck Institute for Human Development. He received his PhD from the Max Planck Institute and has been working as a researcher at the University of Warwick, the University of Chicago, and the University of Oxford. Florian Artinger’s work integrates teaching, research, and consulting on decision-making, management, and machine learning. As a co-founder and managing partner of Simply Rational, Florian Artinger supports organizations to measurably improve their decision processes. To achieve this, Simply Rational uses Nobel Prize-winning insights from behavioral science and the latest methods from machine learning. Customers include among other Morningstar Investment, the German Football Association (DFB), and the City of Berlin. His work has been published in leading academic journals and has received international awards. He is a keynote speaker at practitioner conferences, and he has taught managers and financial analysts the arts and science of good decision making.